Top tips for utilising customer reviews

Many customers base their purchasing decisions on the opinions of other shoppers. Sure, brands can rave as much as they want about how good their products or services are, but the real telling point comes from what the regular people think about them.

There is literally no one better than your satisfied buyers to tell potential customers your success stories, with as much as 70% of these people relying on these reviews before making a purchase.

These experiences can be shared on a range of different platforms, from your own website and blogs, to advertising and social media accounts. You should try to encourage your satisfied customers to share their positive experiences with the rest of the world. Social media especially is a very visual and shareable platform for these reviews to be. This will also help to draw more traffic to your site.

If a customer reads a good review, then this will build trust in the buyer about the credibility of your product or service.

Below you can find some quick tips about how to effectively market your brand using these customer reviews.

• Provide stellar service – This should be the goal of any business, in the first place. As <a href=”https://www.16best.net/nordstrom/“>Nordstrom</a> showed a couple of years ago, innovations like smart chatbots can improve the user experience tremendously but also help the customer service.

• Respond to reviews – By responding to the reviews you receive, you are showing your customers that you care. This should be the case for both positive and negative reviews. If they are negative, you should publicly ask the customer to contact you directly so you can discuss the problem, as this can often set you apart from competitors.

• Make it easy – Customers are not going to waste time searching for a way to leave a review for your site. You should try and make the whole reviewing process as easy and quick as possible, as this is likely to attract more reviews.

• Check regularly – In addition to the mediums that you provide, it is likely that there will be other places that customers are reviewing your brand. Review sites are like local directories that can be found all over the web, and there are several popular ones in existence like Yelp and Trust Pilot. If you have an account with these, you should check for updates regularly.

• Share Reviews – If you have received some particularly good reviews, then why not share them with the world? Social media and emails are two of the best places which these reviews can be shared, and adding pictures or videos can help to add to this credibility.

https://www.16best.net/blog/awesome-customer-service-stories/

Reviews on Hellopeter have Helped over 1 million customers make better choices. Had an experience you’d like to tell us about? Leave us a review here.