Trolls. Once upon a time, you’d have conjured up images of a mythical monster skulking under a bridge.
Alas, today they take on a different form: lonely, sad people who hide behind their computer screens, and spend their time looking for trouble on the Internet. For no apparent reason.
Trolls pride themselves on attacking and harassing people, brands and businesses online. Sometimes it can even be difficult to separate the trolls from just a really, really mad consumer.
This guide will help you spot a troll, and (even better) tell you what kind of behaviour to avoid so that you don’t accidentally become one yourself.
Social media trolls are a subset of the more generic internet trolls, who pride themselves on saying inflammatory, offensive or nasty things on channels like Facebook, Twitter and Instagram.
They like to rant, make personal attacks, indulge in hate speech and spew vitriol that’s completely untrue, unfounded or out of whack regarding the situation at hand. They shouldn’t be confused with a rightfully angry consumer.
Apart from hurting the feelings of those on the receiving end of their abuse, trolls are masters at spreading fake news. This includes harassing brands for non-existent sloppy service, mistakes, or product issues. It also includes pestering them online just because they don’t like them.
This is dangerous for brands because it shapes the perceptions of normal consumers who are looking for authentic and honest accounts of a brand, service or product.
There are many types of trolls out there in the wild, and we’ve taken the time to equip you with the details you need to spot them right away. Trolls generally display at least one of the following characteristics:
Sometimes all you can do is ignore them. Or block them. Under no circumstances should you engage. Trolls aren’t there to be reasoned with, because they aren’t looking for a meaningful conversation. They’re looking to cause trouble.
If you spot a troll trying to mess with a brand, combat their negative energy by leaving an honest, positive review where it counts, with us!
Reviews on Hellopeter have helped over one million consumers make better choices. Had an experience you’d like to tell us about? Leave us a review here.
Ever had a great (or not-so-great) experience with a business but couldn't find them on Hellopeter to leave a review?…
Can’t find your favourite business on Hellopeter? Review them, and you could stand a chance to win R20,000 in cash.…
South Africa, like many other countries across the globe, continues to witness an increase in digital payment fraud. While online…
Valentine's Day, the day of displaying your love, admiration and affection, is just around the corner. And while the aim…
*THIS GIVEAWAY IS NOW CLOSED* Black Friday is all about hunting down bargains, and we’re here for it! But why…
What’s scarier than ghouls and goblins lurking in the dark? Fake reviews that haunt the online realm, spreading false information…